You may be wondering, what is the most popular car color? For seven years, silver was the most popular car color. It was seen as both a high-tech color and one that was safe for resell—not as many people would be turned off by a silver car as would be turned off by, say, a green car.
Buyers in 2007, however, broke the mold by buying more white cars than cars in any other color. Why? Well, it’s been said that a high-tech color like silver isn’t popular anymore. I disagree. I don’t think silver is a high-tech color anymore. Looking at the popularity of iPods, iPhones and other Apple products, I’d say white is going to be the color of technology for some time.
In 2007, nineteen percent of cars manufactured were white. Twenty-two percent of luxury cars were white. Eighteen percent of all cars were silver and sixteen percent were black.
Of course, given years of popularity, silver cars will still outnumber autos of other colors for awhile.
Source: DuPont 2007 Global Automotive Color Popularity Report